Dr. Gina Shirah acknowledges the effectiveness of breast cancer runs, colon cancer walks or even the ALS bucket challenge. But now it’s time to raise funds for traumatic injury patients—yet another tragedy that takes and changes many lives. According to Shirah, trauma is the No. 1 cause of death for men and women age 44 and younger.
“It’s important that the community take some sort of ownership or involvement in something that can kill a lot of people,” Shirah says.
So she, and Dr. Alicia Mangram are serving as fundraising co-chairwomen for Arizona Trauma Association’s Tackle Trauma 5K on Sunday, February 5, Super Bowl Sunday.
“To make change in trauma injury, you need to increase education for injury prevention,” Shirah says. “We raise money to increase awareness about trauma and to focus on injury prevention. Some of the funds are also going to collaborative research projects between the multiple trauma centers in the city.”
“We always think about something that could happen when we get older,” she says. “We don’t really think about now, so I think trauma is an underappreciated set of injuries that could happen to anybody.”
Tackle Trauma is set up for families to enjoy.
“This is a family-oriented event,” Shirah says. “We have Zumba, a bouncy house, a clown and face painting. We have a lot of sponsors in the medical field who are going to be there giving away free prizes and gifts at their booths.”
Shirah has big dreams for her event.
“Our goal is to have this be taken up in multiple different cities,” she says. “Our dream would be that every Super Bowl Sunday every major city has this big event to increase awareness for trauma and people who get injured.”
Tackle Trauma 5K, Papago Park, 1350 N. College Avenue, Tempe, aztracc.org/tackletrauma5k/, 8 a.m. Sunday, February 5, $35 online, $45 day of event.