Laurie McCartney stepped out of her office at UltraStar Multi-tainment Center at Ak-Chin Circle one spring morning and was surprised to see the lobby flooded with children.
At first, she thought it was a field trip. Then she realized that the entertainment venue’s philosophy is working.
“We hope to bring excitement, consistency to the brand and, bottom line, let everyone who doesn’t know about UltraStar know we’re here,” says McCartney, UltraStar Multi-tainment Center at Ak-Chin Circle’s marketing director.
“This is the place to enjoy movies, discounts, specials, birthday parties or corporate events. There’s something for everybody to do here.”
This summer, the focus is on kids and their families, with UltraStar offering three special packages.
The UltraStar Cinemas’ Summer Series runs through August 4, during which time, kids’ movies will be shown at 9:30 a.m. Monday through Friday. The 2-D films amount to 50 cents per movie, with a 10-movie package for $5. Individual films are available for $1, too.
The scheduled movies are The Lego Batman Movie from July 3 to July 7; The Neverending Story from July 10 to July 14; Storks from July 17 to July 21; Cloudy with a Chance of Meatballs from July 27 to July 28; and Cloudy with a Chance of Meatballs 2 from July 31 to August 4.
“It’s an awesome deal,” McCartney says. “It’s nice and cool in here. We want people to have fun and enjoy their summer.”
UltraStar’s bowling alley, Tin Pins Down, is serving up the Family Fun Deal from 10 a.m. to 4 p.m. Saturdays and Sundays. For $49.95, families are given 90 minutes of bowling, five pairs of shoes, five $5 game cards and a large cheese pizza. It’s an $88 value.
For those who enjoy laser tag, it’s included in the $59.95 version of the same package.
Specials are offered during the week as well, from 10 a.m. to 4 p.m. Monday to Friday until August 4. The Summer Fun Pass is $10.95 per person for unlimited bowling with shoes, or $15.95 per person for unlimited bowling and laser tag, shoes included.
Officials at UltraStar, which will be connected to Harrah’s via skybridge this fall, hope to give families a taste of fun this summer without breaking the bank.
“We’re trying to offer an affordable option for families, so they don’t feel pinched in the summer heat,” McCartney says.
UltraStar Multi-tainment Center, 16000 Maricopa Road, Maricopa, 620.494.7827, 520.568.3456, ultrastarakchin.com.