Diane Karle was working in sports marketing in 2004 when she saw a trend.
“We saw celebrity chefs cooking with wine, and chefs, wine and food were becoming part of pop culture,” Karle says. “Emeril Lagasse sold his rights to Martha Stewart for $50 million in 2004. The wine auction market was going crazy on Wall Street.”
She had a hunch that she could combine her love of wine and sports into one company. In 2013, her Napa Valley-based outfit Wine by Design launched Major League Baseball’s first national wine program across all teams and holds the exclusive license through 2020.
The Arizona Diamondbacks’ wine is, naturally, red. Produced by Plata Wine partners, the 2013 Proprietary Red has a dense red and black hue that is framed in crimson. Aromas of bing cherry, espresso, roasted fig and vanilla oak are persistent. Flavors of ripe raspberry, pomegranate and wild berry fruit linger.
“Each label is one of my babies,” says Karle, during an interview at the September 23 D-backs game. “We started with the reds because people were collecting them. I do think we’ll introduce a white because it’s so hot here.”
The wine is available at Chase Field and in national chains like Costco, Target, Walmart, Total Wine and Fry’s.
For more information, visit winebydesignco.com.