Headlining Arizona Bike Week, Shinedown isn’t a big fan of motorcycles. But the musicians sure like the culture.
“I have this thing,” says singer Brent Smith. “I don’t have that great of balance on machines. Driving a car is OK because it has four wheels. Take two away and you may not want me on the road.
“The rest of the guys have their own thing. I think Zach (guitarist Zach Myers) used to ride every once in a while As far as the demeanor and the culture, we played Sturgis. We have nothing bur respect for the community.”
At the WestWorld of Scottsdale event, Shinedown will preview cuts from Attention Attention, due out May 4. The album, produced by bassist Eric Bass, is described as a nontraditional conceptual album, by Smith.
“It’s a story album,” he says. “It’s a psychological, physical and emotional rollercoaster.
“To sum it up, the record is about not being afraid to fail. You’re going to mess up from time to time. I don’t think anybody is defined by failures. We’re defined by the fact that we didn’t give up. That’s a lot of what Attention Attention is about.”
Shinedown, which also includes drummer Barry Kerch, has sold more than 10 million albums worldwide, and has 11 platinum and gold singles, and four platinum and gold albums.
Attention Attention is the follow-up to 2015’s Threat to Survival LP which marked Shinedown’s third straight Top 10 debut on the Billboard Top 200. All Shinedown’s singles have landed in the Top 10 of the rock charts, a feat unmatched by any other rock band.
Smith feels blessed for the success his band has had in the last 20 years.
“It’s very humbling,” he says. “But, if we’ve climbed a mountain, it’s OK to say, ‘Good job.’ We don’t dwell on it, though. We just look for a bigger mountain.”
Shinedown, WestWorld of Scottsdale,16601 N. Pima Road, Scottsdale, 480.644.8191, azbikeweek.com, 9 p.m. Friday, April 13, $33.