When Emarosa kicked off its “Peach Club” tour in November, it took a chance.
The Kentucky alt-rock band started playing its new album, “Peach Club,” from front to back, in its entirety. That’s something that’s usually reserved for anniversary or special occasions. But lead singer Bradley Walden wanted to eschew Emarosa’s former label of “post-hardcore” and pronounce it dead.
“We’re at that point where we’ve realized that there are no consequences for making whatever record we wanted to make,” says Walden. “We started writing, and it felt like the book was being thrown out the window. There are no rules.”
He admits he was a little nervous about what fans would think.
“You put music out and you’re not going to release it if you don’t want people to like it,” Walden says. “When it started to hit with people, it was really cool—especially after years of being in this band and kind of trying to carve a place for ourselves. Taking this dive was us being true to what we wanted. It felt rewarding and the fans’ reaction reinforced that we made the right decision.”
Emarosa hits the Rebel Lounge on Friday, December 20, with Too Close to Touch and Vaines.
“Phoenix is underrated,” says Walden, a former bouncer at Detroit-area clubs. “Most people see it as a stop on the way to L.A., but I love Arizona.”
Walden calls this tour “the biggest performance we’ve ever done.” The shows will feature full production.
“Our band’s never done production before,” he says. “We’re doing the new record from front to back. That’s something else we’ve never done. We’re doing other songs. It’s going to be our most extravagant performance to date.
“This album deserves this production. I know it sounds like a marketing claim; you’re supposed to say, ‘This is the best record we’ve ever done.’ To say this is the best record is a matter of taste. But this is my favorite record I’ve ever done.”
He’s thankful his bandmates—lead/rhythm guitarist ER White, rhythm guitarist Matthew Marcellus and bassist Robert Joffred—are letting him be himself.
“There are times I held back,” he says. “But every singer should be evolving in their own craft. You can see that with a lot of artists from the first to last thing they released. They let me do that. It makes me love what I’m doing even more.”
Emarosa w/Too Close to Touch and Vaines
The Rebel Lounge, 2303 E. Indian School Road, Phoenix, therebellounge.com, 7:30 p.m. Friday, December 20, $16-$18.