Scottsdale Fashion Week takes over the city with fabrics, designs and high fashion, but it wasn’t always as luxurious.
Before the event was bought out in 2014, Scottsdale Fashion Week was dormant and not quite what it was built up to be.
“It was an event that we felt needed to be resurrected because the name is sexy. People love fashion in Scottsdale,” says Jamie LeVine of LeVine Entertainment and public relations and CCO for Scottsdale Fashion Week.
To bring back fashion week, LeVine Entertainment paired with Ford/Robert Black Modeling Agency and J Group Media to “bring it back to the forefront and make a big name for itself,” according to LeVine.
“We decided to come together and, with our background of event planning and production, this would be a really amazing event to bring back to the Valley,” she says.
The plan called for transforming it from a traditional runway event in one location to a variety of venues around Scottsdale.
This year it takes place from Thursday, March 26, to Sunday, March 29. The opening night runway event is at Mercedes-Benz of Scottsdale, with Saks Fifth Avenue showing off its best collections and designs.
It then moves to the W Scottsdale’s Wet Deck, showing off the designs of Akosha Swim from Miami, and Avery Rose Lingerie from Los Angeles Both will have pop-up shops where guests can buy the looks right off the runway.
The third night’s location will be announced soon. LeVine says it will be at a private residence in Paradise Valley. Previous years, the homes have turned into “a whimsical, backyard runway party.”
“The theme has been different, but we always get a very high-end designer,” she says. “Last year we had Michael Costello and he actually came out and did a pop-up shop and showed his new collection and it was just incredible.”
The final night takes place in the luxury wing near Dillard’s of Scottsdale Fashion Square, with brunch and mimosas for the Crystal Court Brunch Show.
Designers for the final two nights are still being determined, but previous designers include Pena Lush swim, Brie and Nikki Bella’s Birdiebee activewear and alice + olivia. The entertainment part will be announced closer to the start of Fashion Week.
“We incorporate a lot of live entertainment into our shows because you’re coming for an experience,” LeVine says. “There’s always something different and exciting and new that keeps the night moving along at a great pace.”
Scottsdale Fashion Week is a little different than the Valley’s other fashion week, as it highlights big-name brands.
“Scottsdale Fashion Week is a different level of designers and fashion shows because it is those household names,” LeVine says. “It’s not your traditional fashion week. It’s very different.”
Scottsdale Fashion Week
Various locations and times Thursday, March 26, to Sunday, March 29, scottsdalefashionweek.com.