In a time when restaurants want to return to dine-in options, The Madera Group has launched a delivery-only concept.
From the company behind Tocaya Organica and Toca Madera, Burritos Locos will offer its quirky style of Mexican food to patrons in Scottsdale and Phoenix starting on Cinco de Mayo.
“It’s a tough time to open a restaurant, but at the same time, we think there’s a big need for a delivery-only brand,” says Matt Smith, chief marketing officer.
“We think people will take to what we’re doing. We’re a burrito-only concept.”
Postmates has partnered with the restaurant known for dishes like Pablo’s Spicy Beef (spicy beef, fried serrano peppers, arbol salsa, crema, onion and cilantro mix, cheese blend, Mexican rice and black beans); Nashville Hot Chicken (organic diablo chicken, Nashville-style hot sauce, bread and butter pickles, crema, Mexican rice and piano beans), and Beyond Ridiculous (vegan picadillo, sautéed peppers and onions, roasted tomato salsa, vegan mozzarella, cilantro lime rice and black beans).
When guests see the menu, Smith says their looks are priceless.
“Their reaction is pretty great,” he says. “They’ve really taking a liking to what we’re doing. The goal was to really cast a wider net on the demographic. This is more about the once- or twice-a-week indulgence.”
Delivery is available from 11 a.m. to 10:30 p.m. seven days a week from the new locations in Scottsdale Fashion Square, Kierland Commons and the Esplanade. Visit burritoslocosla.com for more information around May 5.
“We have restaurants in Scottsdale and Phoenix and it made sense to introduce this concept there,” Smith says. “Our company—even prior to Tocaya—has pretty firm roots in Scottsdale. We’re looking at more locations for Tocaya and Burritos Locos outside of those three.”
Burritos Locos, burritoslocosla.com.