Sidelined by the ongoing pandemic and provoked by the spread of misinformation in local politics, Playboy Manbaby singer Robbie Pfeffer knew he had to speak up during the 2020 elections.
Pfeffer decided to don his best pair of khaki pants, a tucked-in solid colored pocket shirt and use an existing green screen he had in his home and create a video series titled “A Slightly Better World.”
Pfeffer debuted “A Slightly Better World” on October 9 and has since amassed hundreds of thousands of views across all platforms on social media.
Pfeffer however is no stranger to politics, as he has a bachelor’s degree in international politics from ASU.
Pfeffer’s love of politics, however, dates back further than his time as a Sun Devil.
“The first thing that ever got me into politics was a subscription to Time Magazine when I was 12 and that was around the time we were about to go to war with Iraq,” Pfeffer says. “It just started this interest in politics when I was a little kid.”
Pfeffer then fell in love with history and discovered the strong prevalence of politics in it.
As a curious person, Pfeffer grew ever more interested in local politics ahead of the 2020 elections and wanted to educate other Valley residents.
“I had been trying to learn more about local politics and I thought that I could be helpful to people in an entertaining way in describing some of the lower ballot initiatives and candidates,” Pfeffer says.
“I hope my videos can be informational and reach people who might consider themselves not interested in politics or not interested in the world around them. I’m hoping that if I can explain that information in a way that seems like fun and inviting and not overly judgmental or pretentious, that maybe it can open a door for them like that Time Magazine did for me.”
Pfeffer began the series with a description of the county attorney and the candidates for it. He has since progressed to tackling larger matters like the electoral college, the Georgia runoff election and gerrymandering.
Pfeffer has also used his platform to warn about two congress-people about whom Pfeffer felt uneasy.
“I did a three-part series about the Arizona ‘Stop the Steal’ movement and these two-obscure congressmen and it did the worst of any videos that I have done, but I thought it was important,” Pfeffer says.
These two congressmen are Andy Biggs and Paul Gosar, who gave people Capitol tours before the January 6 siege.
Pfeffer also notes the misinformation spread around social media leading up to and well after the elections.
“I really am fond of the quote that democracy survives based on an understanding of shared truths,” Pfeffer says.
“I think that is the thing that is most threatened because right now because of how information is disseminated, because of social media. I think that must be addressed. I do know that no matter who is in the White House, this is going to continue to be a problem and must be addressed. It is a problem with how we get our information, who is giving that information and why they are giving that information.”
While there is a strong political slant to the videos, Pfeffer also makes videos in which he expresses his comedic and creative sides. He recently created a video during which he performs a song based on a smashed hot dog he found on the street.
“All of it boils down to is being entertainment for entertainment sake,” Pfeffer says. “This is definitely an endeavor to qualm my anxiety and feel like I’m staying creative.”
While Pfeffer hopes to educate his audiences, he understands how jarring that can become, which is why he still tries to remain creative in his work.
“If my particular brand of weirdness can bring you joy for 30 seconds, then I feel like that’s a positive contribution to the world,” Pfeffer says.
Pfeffer has found this form of media to be far more fast paced than music.
“In contrast to working on an album, where you spend a whole year making it and then you get a response after it is put out, I’m coming up with ideas and then within 24 hours, I know what people think about them,” Pfeffer says. “I’m able to talk about stuff that is more contemporary through this medium which has been interesting.”
Above all, Pfeffer does have one suggestion to make this world slightly better and that is, when it is safe to do so, to be around other people.
“If you consider yourself someone who wants to make progress in the world and you have any opinion about any issue, the first thing you need to do is find people who disagree with you and learn how the feel,” Pfeffer says. “We really need to start listening to other people and stop dismissing people.”
Pfeffer highlighted how social media seems to be our only form of communication throughout the pandemic. That, he says, only promotes a division of opinion and how he has yet to see two people come to a conclusive medium in the comment sections.
“I think that different opinions, that is just what makes this world better, Pfeffer says. “We need to interact with people and not just people who we agree with.”