The four women of the rock band Plush knew they had to build up momentum for their self-titled debut album.
During the pandemic, they released under-the-radar YouTube and Facebook videos of cover songs to pique music listeners’ curiosity.
“I kind of freaked out during the pandemic, like all of us did,” says guitarist/singer Moriah Formica, who, like the rest of the band is under 21.
“My whole livelihood was gone. I set up a thing where, for $20, I sent people a personal video and a cover of their request. We put them on YouTube, too. That ended up being super helpful for me during the quarantine and for the album.”
Before the album dropped in late October, Plush was best known for Formica and drummer Brooke Colucci’s cover of Heart’s “Barracuda.” Their first recorded song is up to 1.8 million views on YouTube. (Watch it here: https://bit.ly/PlushBarracuda)
The album — and one surprise cover — will be on the set list when Plush opens for Evanescence and Halestorm at the Arizona Federal Theatre on Monday, November 15. It’s the women’s first show in Phoenix.
The talents of the all-female rock band—which also includes guitarist Bella Perron and bassist Ashley Suppa — belie their age.
As a contestant on “The Voice,” the 4-foot-11 Formica saw all four judges’ chairs turn around with her soaring cover of Heart’s “Crazy on You,” which went viral. Then-judge Miley Cyrus referred to her as a “rock goddess.”
Colucci’s talents have gone viral, too, generating more than 14 million views. Perron is a guitar virtuoso who’s studying at the Berklee College of Music. Dubbed a “female version of Cliff Burton,” Suppa mirrors the late Metallica legend.
“I’m super appreciative for any support,” Colucci says of her YouTube views. “I just try to stay true to who I am.” (Incidentally, Colucci spent the pandemic finishing high school.)
Plush brings its talents together on its 13-song self-titled debut, which was produced by Johnny K, who also worked with Tempe’s The Black Moods, 3 Doors Down, Disturbed and Staind.
“He pushes to get the best product, which is something I really appreciated,” Formica says.
“He helped push me out of my comfort zone. For example, I would get so focused on a note being perfect. I’m a perfectionist. I get caught up on things that don’t necessarily matter. He told me to just feel the music and get more aggressive. Don’t worry about having perfect pitch. He would say, ‘This is a rock ‘n’ roll song. Get aggressive with it.’ So, I would sing in the studio rawer and more aggressive than I usually do.”
She brings that energy to the stage, too. She doesn’t concern herself with stereotypes of being young women.
“We just really get out there and have so much fun,” Formica says. “It’s just straight-up rock ‘n’ roll.
“This may sound like a cliché response, but I’m just focused on doing me and showing that to the fans. I don’t really worry about being taken seriously because we’re young or because we’re women. I think that once we show the fans who we really are and be our raw selves, they’ll believe in us, too. I think as long as it’s genuine and it’s coming from the soul, fans will realize you’re the real deal and you’re legit.”
Evanescence w/Halestorm and Plush
When: 7:30 p.m. Monday, November 15
Where: Arizona Federal Theatre, 400 W. Washington Street, Phoenix
Cost: Tickets start at $49.50
Info: 602.379.2800, arizonafederaltheatre.com