Poison singer and Valley resident Bret Michaels sees Barrett-Jackson The World’s Greatest Collector Car Auction as nothing but a good time.
“I come to Barrett-Jackson most of the time because I’m auctioning or selling a car,” says Michaels during a photo shoot at the Barrett-Jackson headquarters in the Scottsdale Airpark.
“But I come down for the atmosphere and to check out if there’s a car there I would like to own. I’m always at Barrett-Jackson and I love it.”
Michaels — who counts chairman and chief executive officer Craig Jackson and his wife, Carolyn, among his friends — will auction his 2007 Bentley Continental GT on Friday, January 28, as part of the event. Michaels will donate a portion of its proceeds to his Life Rocks Foundation, a donor-advised fund that benefits a myriad of charitable causes from childhood cancer, diabetes and veterans organizations.
One of the beneficiaries is Barrow Neurological Institute. The facility and Dr. Joseph Zabramski saved Michaels’ life in 2010 when he suffered a subarachnoid hemorrhage. He now counts Zabramski among his best friends.
“When I went in there, I didn’t know what happened to me,” Michaels says. “I don’t remember things for three to four days. When I came around, they were massaging my legs. They’ve done a great job and I had to go back a couple months after that to have heart surgery.”
Jackson, who also supports veterans, says Michaels has “long been a part of the Barrett-Jackson family.”
“Bret first sold a car at Barrett-Jackson during our 40th anniversary in Scottsdale, creating a level of energy in the arena that only a legend like Bret could and then returned to our 45th anniversary with an incredible concert and once again with vehicles that included a charitable element,” Jackson says. “As we look forward to celebrating 50 years this January, we’re honored that he has chosen to be a part of it through selling his 2007 Bentley GT, a vehicle in which we both share a love for.”
Finished in Moonbeam Silver, this 2007 Continental GT has a true rock star history, having been featured in numerous hit reality shows, music videos and magazines. Well-known as a car and motorcycle enthusiast, Michaels has driven this vehicle throughout Scottsdale, Los Angeles and Las Vegas, as well as on many road trips. The luxury vehicle is powered by a twin turbocharged 6.0-liter W12 engine producing 552hp and rides on custom 19-inch aluminum wheels.
The winning bidder also receives an autographed “Every Rose Has Its Thorn” guitar.
A car collector, Michaels has an arsenal at his home, including a 2009 Mercedes-Benz S550, 1969 Chevy Camaro SS, 2011 Ford Explorer and 2004 Lincoln Navigator.
The Bentley, he says, comes with a wealth of memories.
“I’ve had some great times driving it,” he says. “I’m a driver. Driving, for me, is good for the soul. There is a lot of rock star history in that car. I really love it.”
Because this car is special, Michaels invites the winner to “become part of my family.” Previous winners have gone on to attend Poison’s and Michaels’ solo shows.
He also wants Barrett-Jackson attendees and fans to know that this Bentley — like his other cars — does not just sit in his garage.
“Even though I collect cars, everything I own is driven,” he says emphatically. I drive everything I have, and I love it. I know that, by taking it to Barrett-Jackson, it’s going to be purchased by a new owner who loves cars. They’re not going to drive it a couple months and sell it. I’m passing it on to the right home.”