Saucy R&B singer Miguel is furthering a cause during the pandemic: sustainability.
He’s hopped on board Vessl as its corporate ambassador and adviser. The Tempe-based company is dedicated to eliminating disposable bottles and redefining ecommerce.
“When I heard of the company and its solutions, I couldn’t believe it,” Miguel says. “When I saw it, it completely blew my mind how such a small change has the ability to massively transform the Earth in so many ways.”
Vessl will collaborate with Miguel across its entire product portfolio, global brand relationships and product development efforts. Miguel will serve as an ambassador for Vessl’s reusable bottle campaign launching this fall, where the singer’s company, Schedule 1 Concepts, will lead the design of limited-edition reusable bottles that support all Vessl-powered beverages.
“Miguel’s insights and creativity will support us in ways we could not accomplish on our own,” says Vessl CEO Walter Apodaca, a Chandler resident.
“He has a deep passion for sustainability and will ignite awareness of the Vessl platform to reduce carbon emissions and eliminate single-use plastic bottle waste. Together we will drive positive change in a quantifiable way.”
Vessl, which also owns the ready-to-drink tea brand Tea of a Kind, is run by Apodaca, who calls himself a “career beverage guy.” He moved to the Valley as a market unit vice president for Coca-Cola.
“A friend of mine introduced me to Vessl,” he says. “It’s a really exciting and interesting technology. It’s a bottle cap, but there’s a tank in it that holds a concentrated liquid. The liquid evacuates into the bottle. A lot of products are primarily water, right? Why ship that water? Why put that water in bottles? The consumer can use a reusable water bottle.”
Apodaca says Vessl is reducing 30 to 60 truckloads of product, carbon emissions and plastic.
Neither flavor nor strength is compromised. Found at QuikTrip, Fry’s, AJ’s and Bashas’, Tea of a Kind comes in peach ginger black tea, pineapple coconut yerba mate, raspberry yerba mate black tea, pomegranate acai black tea, berry basil yerba mate and mango yerba mate. Miguel was a natural choice for the product.
“We spent some time with Miguel through a friend in Marina del Rey,” says Apodaca, an audiophile and musician. “We had lunch with him, and we fell in love with one another through the technology. We fell in love with his passion with what we’re doing. We were specifically targeted and supported by Miguel.”
Miguel says the changes Vessl is making can lead to massive transformation, in terms of carbon footprint and plastics in the ocean.
“It’s one of those unicorn solutions that is good all around,” Miguel says. “It’s rare you come across those.
“I’ve been really blessed to do what I’m passionate about. It’s really awesome to come upon people who are as passionate about what they’re doing. We share similar priorities. Obviously, the main thing is how to come up with solutions that are beneficial for the user and the Earth.”
Vessl, drinkteaofakind.com, kalvara.com.
Miguel, officialmiguel.com, @Miguel, @S1C.la, s1c.la.