The locally owned brunch spot Morning Squeeze, from Old Town Scottsdale, will be joining the brunch scene in Downtown Phoenix this spring.
The Downtown location is set to open on the corner of First and Washington streets, bringing its diner brunch vibes, while still dedicating itself to the aesthetic and needs of the community.
Morning Squeeze opened its first location in Old Town Scottsdale in 2013 and a second spot off Mill Avenue in Downtown Tempe in 2018. The restaurant specializes in classic breakfast favorites like biscuits and gravy, chicken and waffles, and benedicts, along with modern brunch dishes like the Hangover Bowl and blackened salmon salad and a range of creative cocktails and coffee drinks.
“I am just over the moon to be going into that community downtown,” says Shea Neill, the restaurant’s marketing manager.
“It’s been a couple of years since we opened a new store, and I think that Downtown right now is blowing up.”
Despite the pandemic, Neill is positive this location will take off and trusts the business plan and the pace. Neill says the company grabbed the Downtown Phoenix space before losing the opportunity.
“I’m more excited than anything. I think that this happened for a reason, and we’re blessed that we made it through the pandemic,” Neill says.
Although there is no set date for the opening, Morning Squeeze has a few plans for opening day, like a soft opening for friends and family, following with a three-day grand opening for the public, as well as a ribbon-cutting event.
The restaurant is working hard to adapt the 3,400-square-foot space to include an indoor-outdoor bar, a dedicated grab-and-go area for easy takeaway, a wraparound patio, and ample outlets and connectivity for people to meet and work.
“We’ll be doing a grab and go, which is a new concept for us, because the spot that was in that location was called kaleidoscope, and it was very similar to that concept,” Neill says. “We’ll have our chicken salad sandwich in there, our homemade pastry, our fresh squeezed juices as well, so that’s something newer we’ll be exploring”
The restaurant is also working with local artist Jayarr Steiner, who will be painting a mural in the new location, as well as including other art of his in the building, which is something new for Morning Squeeze. In addition, they will be rounding out the setting with a ’70s and ’80s playlist to stay true to its diner feel.
“We’re really, really excited to be a part of this community,” Neill says. “We’ve been part of the Scottsdale for a long time, and we’ve been part of the Tempe community for a while. Each community needs different things from us, so we’re really excited to give Downtown Phoenix what they need.”
1 N. First Street, Phoenix