Before the big game kicks off on Sunday, February 12, several bars and establishments are shaking things up by partnering with big names like Bacardi, Hensley Beverage Co. and Jack Daniel’s for specialty drinks, events and other offerings.
Additionally, neighboring outposts have teamed up to create large events and cross-promote their bestselling beverages.
Diego Pops and The Montauk
Neighboring restaurants Diego Pops and The Montauk have joined forces to create a parking lot “Super Block” party so customers can get the best of both worlds.
Joining the party is Phoenix-based beverage distributor Hensley Beverage Co. and Bacardi. Live DJs and games add to the weeklong fanfare.
Diego Pops will serve its top-selling prickly-pear margarita — which features agave, prickly pear and house-made sweet and sour — and Diego margarita streetside for guests to sip on as they wait for a table or mingle outdoors.
The Montauk’s signature drink is Montauk Frosé — a creative blend of Campo Viejo rosé and Ketel One botanical vodka — and its hottest-selling Mango Tango, featuring a sweet heat combo of jalapeño-infused Bacardi, mango real, lime and Tajin.
4338 N. Scottsdale Road, Scottsdale
4360 N. Scottsdale Road, Scottsdale
Boondocks and The Hot Chick
Old Town’s Boondocks and The Hot Chick are hosting one of the hottest parties in the Valley, the Tailgate Time Machine.
Featuring acts like Slim Thug, Baby Bash, T-Pain and Fashen over five days, Boondocks and The Hot Chick will block off the northbound side of 75th Street for a large block party equipped with DJs, big-screen televisions and several outdoor games.
Adding to the fun, Red Bull will set up makeshift bars outside for guests to order drinks from as they mingle, play and groove to the bassy tunes. The outside bar will have liquors like Angel’s Envy, Bacardi, Bombay, Grey Goose and Patron available for patrons to craft cocktails out of.
Inside the establishments, they will serve their full drink menus.
4341 N. 75th Street, Scottsdale
The Hot Chick
4363 N. 75th Street, Scottsdale
Located off Loop 101 and Talking Stick Way, Mavrix has become a destination for families looking for a place to bowl, game and enjoy a bite to eat.
This year, Mavrix has stepped up its game by partnering with Jack Daniel’s to create a drink menu that utilizes the famed whiskey to jazz up its signature drinks.
Kicking off the menu is a twist on the classic old fashioned cocktail, which is infused with Jack Daniel’s; agave syrup; a ball of ice; and smoke to give it a smokey, silky finish.
Conversely, for guests looking to enjoy a colder beverage, Mavrix is offering an adult twist on a childhood favorite.
Mavrix has added a frozen Jack and Coke to its menu, which Octane Entertainment — which owns Mavrix — COO JP Mullan describes as tasting similar to a Coca-Cola slushie.
Rounding out its drink menu is a Jack Daniel’s-infused Lynchburg Lemonade and a Jack Apple Mule — which features Jack Apple, ginger beer and a lime wedge garnish.
Jack Daniel’s has also partnered with the restaurant to create upgraded experiences to view the big game on its patio or in its intimate VIP trophy room. Mullan says he thought the whiskey brand was a natural fit for the dining destination.
“We try to think of Mavrix as a good fit for everybody — whether it’s the young crowd or the parents — and we saw Jack Daniel’s offers so much that you can do with the liquor and spirit, so we figured that it’d be a great fit,” Mullan says.
9139 Talking Stick Way, Scottsdale
The latest concept from the Maggiore Group, The Mexicano — which recently feted its first anniversary — will have a hit on its hands with the build-your-own piñata margarita bar, where guests can choose the salt rim, tequila and margarita.
Available flavors like prickly pear or passion fruit can be topped with cotton candy, Mexican candy, boba, edible flowers and Sour Patch Kids or watermelon, mango and guava.
This is expected to be a big seller during the week leading up to the Super Bowl. Guests can watch the big game in the restaurant, too.
“We aim to bring over-the-top margaritas with our signature build-your-own margarita bar where our guests can craft next-level margaritas and pick from over 30 unique toppings,” The Mexicano co-founder and chef Joey Maggiore says. “Our piñata margarita is the ultimate party-starter drink because it comes with a custom margarita experience, a tequila shot, and a playful piñata to take home.”
4801 E. Cactus Road, Phoenix